Last Updated 2 years ago
It’s easy to follow the crowds and search for what are the best-selling cars in the country. However, there is a big opportunity in knowing which cars are selling the slowest right now. In other words, dealerships are having difficulty selling these units. And what does that mean to you? Discounts.
After reading this list you will have an edge on the negotiation table next time you are at the dealership. Here’s a word of advice, don’t buy any of these cars unless you get a handsome discount.
To better understand this, we need to talk about one key term: market day supply. This is the number of days it can take to sell the current available inventory of a certain model. According to recent reports, in a healthy market, it would take popular models between 45 and 65 days to sell all the inventory if automakers decide to stop production today.
To give more context, Toyota, the company behind the best-selling car in the country, has 36 market day supply. That being said, here are the Slowest Selling Cars in The U.S. for under $70,000 according to data from CarEdge:
7. Chrysler 300
According to the latest information, there are more than 4,600 units of Chrysler 300 on sale this month. And based on its selling rate, it can take up to 296 days to sell them all.
The average selling price of the Chrysler 300 is about $42,948, but you can find the basic model, the Turing, at a starting price of $36,145. And just this month you can get $1,750 bonus cash on the basic model or up to $2,750 bonus cash when you buy a 300S with a V6 engine.
6. Ram 2500
The RAM was featured in the list of the best-selling cars in the U.S. in 2023. Surprisingly, this year the RAM 2500 is not selling as Stellantis had planned. There is enough supply of RAM trucks that it could take up to 323 days to sell the current inventory.
Let’s keep in mind that although the data shows only 1,525 units on sale right now, the selling rate of the RAM 2500 is low, and it could be because the average price of a RAM is around $65,435.
If you are looking to buy a RAM 2500, the most affordable version is the Tradesman. This model showed a starting price of $46,715 in February, but now you can find it at $45,250, that’s a price cut of $1,465.
On top of this, there is a $1,000 cash bonus on 2500 and 3500 models valid until April 1st.
5. Dodge Charger
The announcement of the upcoming Dodge Charger Daytona, the first all-electric Dodge vehicle that will be available late this year must have stolen the spotlight of the traditional gasoline-powered Dodge Charger.
The CarEdge website reports 30,448 units waiting for sale. That is a 326 market day supply, or in other words, it can take almost a year to sell all the Dodge Chargers in inventory right now.
Dealerships are offering up to $3,700 bonus cash on the 2023 Charger R/T as an effort to get back some space on their yards. Or if you live in the Southeast region, the discounts go up to $4,500 for the 2023 Charger GT RWD.
4. Volvo C40
Last year, the Volvo C40 offered one of the best leasing deals in the market. But looking at the data, seems like this year dealerships are not reaching the level of sales Volvo had planned. The current inventory of 1,643 units of the electric SUV can take 385 days to sell, which is more than 1 year!
Different from the previous cars on this list, on Volvo’s website there is no apparent discount or cash bonus when buying a C40. However, similar to last year, the leasing options are very attractive. For example, you can get a lease of a Volvo C40 Recharge Twin Core for only $483 per month for only $3,933 due at signing up to 10,000 miles per year.
3. Ford Mustang Mach-E
The electric version of the all-american muscle car is not selling this month as planned. With the second-highest inventory levels in this list, data shows that there are more than 22,700 units ready to be sold. At the current speed of sales, it can take up to 404 days to sell all these electric SUVs.
As a way to sell more cars, Ford is offering 72 months of financing with 0% APR and a $3,000 cash bonus if you decide to buy a 2023 Mustang Mach-E GT model before April 2nd. However, if you are looking to lease, the 2023 Mustang Mach-E Select has an attractive deal with only $4,612 due at signing and monthly payments of $442 with 10,500 miles per year included
2. Dodge Hornet
To compete with Chinese automakers in the race for plug-in hybrids, last year Dodge released the Hornet. However, data shows that Dodge was more optimistic about its sales. There are 12,820 units parked at dealerships, and it can take 443 days to sell all of them. In other words, it can take 1 year and 2 months to sell all these cars.
Current offers available to buy include a $500 cash allowance on the GT and GT PLUS models. But if interested in leasing, then Dodge Hornet R/T EAWD, the PHEV (Plug-In Electric Vehicle) version, has a very attractive offering for returning FCA lessees. Until April 1st, you can get this car with $2,999 due at signing with monthly payments of $399 for 24 months including 10,000 miles per year.
1. BMW X2
According to the latest report, there are 721 units of the BMW X2 ready to be sold. These numbers can be slow compared to those of the Mustanf Mach-E or the Dodge Charger, but taking into account the selling rate of this model, it can take more than 2 years to sell them all, assuming BMW decides to stop producing more new units. In other words, there are 772 market days of supply.
Surprisingly, we couldn’t find any attractive offer on BMW’s website that could entice buyers to get one,
Conclusion
With these high levels of inventory, if you go to the dealership, PLEASE do not accept anything less than a great offer. Many carmakers like Ford, are cutting prices to lure customers, so now you have more power of negotiation at the dealership than ever.